Posts

HOW TO PICK A NICHE AND GROW YOUR ONLINE BUSINESS

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INTRODUCTION So many people have asked me; πŸ‘‡
"How do I find a niche for my Online Business?"
Yes! We all really need to start something meaningful ONLINE and the first thing to do is to have a NICHE.  
A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.
 Putting pressure on yourself to find the very niche you need  can be tiring most times. 
The big question is where to START. 
The hardest part of something worthwhile is most times, always in the beginning. To start something meaningful that will be sustainable, you have to do it in line with your passion.
Don't make the mistake of picking a niche because people are making money from it. ✖️✖️
Pick a niche because you have passion for it ☑️☑️
Try doing different things and settle f…

TOP NINE BRANDING TIPS FOR YOU

INTRODUCTION
 Some persons are so good but not visible. Some persons can write so well and remind us of Shakespeare but we don't know them.
 A study conducted shows Pepsi us sweeter than Coca-Cola but they are not mates in the market😁
 Tonight, I want to share nine powerful tips with us that will make our brands bigger and more visible.
 We are all trying to build our brands and there is nothing like a perfect brand.
 Let's goπŸƒπŸ»πŸƒπŸ»
1️⃣ HAVE A BRANDING GOAL IN MIND
 Goals are staircase to a brighter future. The higher you get, the closer you are to the next floor.
 If I run a fashion hub, my goal might be being the largest fashion brand in Africa.
 Set large goals for your brand. Oh, I want to be the most popular Social Media Marketer in the World. Then start small.
 Think Global and act local. Start from where you are and think of the next step.
 We all want a brighter career don't we? Then we should set goals that will scare us off our dreams.
2️⃣ BE A GOOD STORY TELLER.
 Do you …

SOCIAL MEDIA MARKETING; What it is all about

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The world is no longer what we have known it to be. Over the years, business owners have changed the ways they handle their business activities. Gone are the days when adverts are placed on walls in our county.

BUSINESS BLOGGING; Benefits of blogging for your small Business.

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The dream of a business owner is to take his or her business to the next level. If this was not true, you wouldn't have been reading this by now. When a business don't grow, frustration starts setting in and the thoughts of giving up jumps in and out of our minds.
The purpose of this blog post is to show why you, as a business owner should leaverage on the blogging platform. Embrace business blogging.
According to lyfemarketing.com, 'A blog is a compilation of thoughts, facts and expert opinions relating to the business, industry or it's audience.' They went further to say 'a written piece of information living online and can be accessed by just anyone.'
Shane Mc Gregor viewed business blogging this way; 'One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging'
You could blow up your business through a blog. All you have to do is to post helpful and quality…

TWITTER VS INSTAGRAM; WHICH IS THE BEST MARKETING TOOL?

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The big question here is which one would be more useful in doing your business online. Social Media Marketing has taken a U-turn. From being a tool for socialization and checking up on friends and loved ones to becoming a very powerful Marketing weapon... As brutal as the Russian Sniper.

Twitter and Instagram have been part of the faces of Social Media Marketing. Both have a wide range of users and they also make a user's post go viral by the use of hashtags.
It is worthy of note that both tools are great but it depends on what you (the user) intend to use them for, your industry and your target audience.
OVERVIEW Instagram is a very powerful photo sharing platform. It has great features such as stickers, filters and Instagram stories. 
Instagram was founded in 2010 and was bought by Facebook with a huge sum of $1 Billion. As we speak, Instagram is running to over a billion users. What a huge success!
Twitter on the other hand has been a very very powerful tool in the last five ye…

BLOGGER VS WORDPRESS

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There is an age long argument on which blogging platform to use by bloggers. While some prefer blogspot, others prefer blogger.

The reason for this blogpost is to guide the newbees in the blogging industry. Sometimes, what you want to blog about will get more success in a particular platform. We have taken out time to set this masterpiece.
When you decide to choose a platform to blog about, the following should be considered.
1. Ease of use. 2. Monetization option. 3. Search Engine Optimization, SEO 4. Flexibility 5. Cost comparism 6. Design options 7. Support
Of the top one million blogs in the world, WordPress has 35% of the users  while blogger has only 1% users. Blogger was topping the chart until WordPress beat blogger in 2005.
Now, let's take a quick overview on what the two platforms are about.
WORDPRESS WordPress has two packages, WordPress.com and WordPress.org. It allows you to create a website, an online store and a blog. It always sounds a bit complex in the beginning but late…

HOW TO WRITE A GREAT BLOG POST

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I have always said repeatedly that content is key. Your blog post will not pass much message if you don't apply efforts to produce good and quality content. Content is the bait to attract your audience.

Alert! There is nothing like 'contents.'
We only have content when we are referring to stuffs that we put online like graphics, write-ups and videos.
As at 2016, there were about 130 trillion pages on the internet. It will shock you to know that over 90% of this number provided little or no value to the readers.
At first, you put out contents and no one reads because of how awful it is. But as you do it regularly, you tend to become better. The more you write, the better you become.
However, there are some rules you have to take note of. Great bloggers applied these rules and they haven't changed. These are the rules that I apply personally.
1. RESEARCH YOUR TOPIC BEFORE WRITING. The goal is to make your content rank on Google search engine. Please if you don't have …