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Showing posts from February, 2020

WHAT YOU DON'T KNOW ABOUT GOOGLE

What is their story? When you hear 'success' think of the 'story' behind it. The biggest brand in the world as at today is Google but the journey wasn't an easy one. In 1997, two PhD students at Stamford University, Larry Page and  Co came together and started the company we know today as google. At first, it wasn't  called google but 'Backrub' and later, the name 'Googol' was suggested but they made a mistake and typed 'Google'. The founders however liked the name. How often is google visited? As at 2017, google gets over 2.3 million searches per second talling over a billion searches daily. It will interest you to know that over a billion people visit Google every single day! How Broad is Google? Google is very broad. It has other smaller companies underneath it like Gmail, Google translate, Google Maps, Google Chrome, Google drive, google plus and youtube. What do Google Use Goats for? Don't be surprised! Google

USING MAILCHIMP TO GROW YOUR BUSINESS OR BRAND

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THE STORY  When it comes to growing your business or brand, email marketing will help you a lot. In using email marketing to grow your business, one of the best platforms to use is mailchimp. We shall see why it is ranked one of the best shortly. In 2007, Dan and Ben left their web designing business to focus on developing mailchimp. A huge sacrifice that cost them a lot. The challenge was not all rosy as they reinvested all profits into the business. They didn't obtain any loan from the bank. Today mailchimp is one of the most well known email marketing software. It was designed in form of a Chimp helping you send your mails Forbes reported in 2018 that Mailchimp has over 20 million users, generating over $60 million revenue that year and estimated the net worth of the company to be around $4.2 Billion. Now how can you use Mailchimp to grow your brand? If you follow us, we talked about cold emailing and we advised our guests to start building an email list. It is v