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Showing posts from April, 2020

TWITTER VS INSTAGRAM; WHICH IS THE BEST MARKETING TOOL?

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The big question here is which one would be more useful in doing your business online. Social Media Marketing has taken a U-turn. From being a tool for socialization and checking up on friends and loved ones to becoming a very powerful Marketing weapon... As brutal as the Russian Sniper. Twitter and Instagram have been part of the faces of Social Media Marketing. Both have a wide range of users and they also make a user's post go viral by the use of hashtags. It is worthy of note that both tools are great but it depends on what you (the user) intend to use them for, your industry and your target audience. OVERVIEW Instagram is a very powerful photo sharing platform. It has great features such as stickers, filters and Instagram stories.  Instagram was founded in 2010 and was bought by Facebook with a huge sum of $1 Billion. As we speak, Instagram is running to over a billion users. What a huge success! Twitter on the other hand has been a very very

BLOGGER VS WORDPRESS

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There is an age long argument on which blogging platform to use by bloggers. While some prefer blogspot, others prefer blogger. The reason for this blogpost is to guide the newbees in the blogging industry. Sometimes, what you want to blog about will get more success in a particular platform. We have taken out time to set this masterpiece. When you decide to choose a platform to blog about, the following should be considered. 1. Ease of use. 2. Monetization option. 3. Search Engine Optimization, SEO 4. Flexibility 5. Cost comparism 6. Design options 7. Support Of the top one million blogs in the world, WordPress has 35% of the users  while blogger has only 1% users. Blogger was topping the chart until WordPress beat blogger in 2005. Now, let's take a quick overview on what the two platforms are about. WORDPRESS WordPress has two packages, WordPress.com and WordPress.org. It allows you to create a website, an online store and a blog. I

HOW TO WRITE A GREAT BLOG POST

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I have always said repeatedly that content is key. Your blog post will not pass much message if you don't apply efforts to produce good and quality content. Content is the bait to attract your audience. Alert! There is nothing like 'contents.' We only have content when we are referring to stuffs that we put online like graphics, write-ups and videos. As at 2016, there were about 130 trillion pages on the internet. It will shock you to know that over 90% of this number provided little or no value to the readers. At first, you put out contents and no one reads because of how awful it is. But as you do it regularly, you tend to become better. The more you write, the better you become. However, there are some rules you have to take note of. Great bloggers applied these rules and they haven't changed. These are the rules that I apply personally. 1. RESEARCH YOUR TOPIC BEFORE WRITING. The goal is to make your content rank on Google

FIVE THINGS TO KNOW BEFORE YOU START A BLOG

Creating contents on a blog has been a very lucrative online business for some years now. A lot of persons have recorded huge amount of success financially from blogging while others are yet to navigate their way through. Reasons may be because of poor foundation. The foundation goes a long way to sustaining the structure of a building and so does the foundation of blogging. Here, I have highlighted what and what you need to do and know before you open your blog. Don't only be a reader. Put what you have read into practice. 1. DETERMINE THE GOALS OF THE BLOG In anything you want to achieve in life, start it with the end goal in mind. It will guide you and give you enough motivation to continue. If you want to make sales, state it. If you want to pass knowledge, state it.  Make your goal as lucid as possible. This will guide the way you make your blog post. There is a strategy for everything. If you don't do this, you will end up blogging for the sake of it. You might end up was

HOW TO MAKE MONEY FROM AFFILIATE MARKETING

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There are several ways to make money online as mentioned in our previous posts. You can make money through blogging, affiliate marketing, social media marketing and so on. We shall be taking a good look at affiliate marketing and how we can make money from it. By the time you are done reading this blog post,