USING MAILCHIMP TO GROW YOUR BUSINESS OR BRAND

THE STORY
 When it comes to growing your business or brand, email marketing will help you a lot. In using email marketing to grow your business, one of the best platforms to use is mailchimp. We shall see why it is ranked one of the best shortly.

In 2007, Dan and Ben left their web designing business to focus on developing mailchimp. A huge sacrifice that cost them a lot.

The challenge was not all rosy as they reinvested all profits into the business. They didn't obtain any loan from the bank. Today mailchimp is one of the most well known email marketing software.
Using MailChimp to grow your Brand
It was designed in form of a Chimp helping you send your mails

Forbes reported in 2018 that Mailchimp has over 20 million users, generating over $60 million revenue that year and estimated the net worth of the company to be around $4.2 Billion.

Now how can you use Mailchimp to grow your brand?

If you follow us, we talked about cold emailing and we advised our guests to start building an email list. It is very necessary in this 21st century to create an email list for your business/brand. With this, you can reach thousand of customers at a go.

The best time to start building your email list is the moment you start your business. The second time is now.
This (MailChimp) is a very important platform to send multiple email to your clients. It is totally free but you start paying once you have more than 2000 subscribers. It is very easy to use although at first you may encounter some difficulty.

ELIGIBILITY
Everyone is allowed to use Mailchimp whether for business or personal purpose. At Cruzztek, we love using Mailchimp to grow our brand. Why?

ADVANTAGES OF MAILCHIMP
As stated earlier, it is very easy to use. It's ease of designing and launching email campaigns has given it the ability to attract a whole lot of users. You don't need to master HTML to use it as all templates have been created already.

Mailchimp also provides special offers, upgrades, advice and information to grow your brand. In the emails, you can input the link to your blog or website. This helps a bunch!

Email marketing remains a significantly effective way to acquire customers more than social media - nearly 35 times that of twitter and facebook combined.

You can also schedule emails. Say you want your emails to be sent in two day's time, you can schedule everything using mailchimp.

Another added advantage is that you can segment your audience. Every email has a target audience. You cannot send an email on farm mechanization to a law student. He/she will simply throw it into trash and may never want to read your email again.

You can also see who opens your email and how many times it was opened. You can also see the links that were clicked the most and the time most links were clicked. This will help your reevaluation and strategy.

The advantages are endless. If you are really determined to grow your brand, delve deeply into email Marketing. It is also Pertinent you know the ropes. You cannot wake up one morning and start to send emails. You have to have it all figured out.

You can also read more on MailChimp here.

Do you also know the basics of Cold emailing? What is Cold Emailing in the first place?

Thank You.

Cajetan Iyenagbe
For your continued Digital growth