6 WAYS ON HOW TO EARN MONEY BY DIGITAL MARKETING
The digital world has given room for sales to be made within minutes. Think of Amazon and Jumia. So many people have been able to pick their spot in the digital marketing field and are really doing well.
What is Digital Marketing in the first place?
It is as simple as it sounds. Digital Marketing refers to an online platform where one can advertise one's product(s) on the internet or any other digital platform.
Imagine flipping through your Instagram or Facebook feed and you see an AD showing you an upcoming digital bootcamp which you can attend for a fee. The person or company behind it has been able to Target you in their AD. If you pay and enrol for the bootcamp, they make their money.
THEN HOW CAN I MAKE MONEY FROM DIGITAL MARKETING?
The essence of learning a skill is to make money. Don't let anyone tell you otherwise. So, the first step to take is to learn a skill. Then you can start setting up sales and and even work as a freelancer on Fiverr or Upwork.
The top skills that will help you make money in digital marketing with no particular order are as follows;
1. BLOGGING
This simply means sharing your thoughts in a platform. Readers come and feed their minds and eyes from your contents. You don't just blog, you choose a niche.
You can use any of the blogging platfrom like Blogger or WordPress. I use Blogger.
The best way to make money from blogging is by having your Google AdSense. You make money once people click on the ADs in your site.
You can also make money by running your own personal AD campaign. I also recommend blogging because it will go a long way in helping you to build your brand.
2. AFFILIATE MARKETING
Has a friend ever sent you a link asking you to click on it and register/purchase something with the hope of you helping him make money? That is affiliate marketing and it is the oldest form of digital marketing.
To be an expert in this field, you have to be good in marketing strategies. You should be able to create strategies to drive sales.
3. EMAIL MARKETING
Email is a smart way to get people know you, your service and your products. An email marketing expert should be able to create good emails with great designs and content that will drive sales.
Having a great email list will get the job done faster and get a lot of people to see your emails.
The more people that see your contents coupled with how creative you are will drive More sales for you and your company.
4. WEBSITE DESIGNING
This is a professional aspect of digital marketing. Every other digital skill mentioned above are professional in nature but Web Designing is more professional.
You have to be good in both front end and back end designs and also be creative in using templates and graphics.
This skill is on high demand as almost all companies and industries need a website to drive sales.
If website designing is the aspect you want to go into, you have to take your time to learn the ropes.
5. CONTENT MARKETING
To put it simply, this refers to creating and publishing contents on the internet. If you love writing or you are good at writing, then this skill is for you.
A content creator should be an avid reader so he or she can learn the trends in digital jargons and even some idioms and new words to spice their contents. Content creators create posts sometimes with an intent to advertise certain product(s) or service(s).
Remember as a content creator, you write to impress. People are making lots of money from this skill. With the trends today, you can make much more.
6. SOCIAL MEDIA MARKETING.
In the begining of this blog post, we made mention of Facebook and Instagram AD. This is an example of Social Media Marketing. Twitter is not left out.
The skill entails getting a detailed knowledge in data analytics tools and it is slow to catch up on.
There are a whole lot of unexplored potentials in this field.
CONCLUSION
You have read to this point. Look for a skill and learn. If there is a skill you have already, develop it and in some cases, having three or more of them is not a bad idea at all.