WHY CONTENT IS KEY TO YOUR DIGITAL MARKETING STRATEGY
47% of buyers read 3 to 5 pieces of content before buying anything from your website? (according to Hubspot).
We have always claimed the world has gone digital but how digital have we grown in our small businesses?
So many persons get glued to their screens every minute of the day. You can get their attention. To get the awareness of buyers, you have make sure you do three things well.
1. MAKE USE OF GOOD KEYWORDS AND GATED CONTENTS
The importance of keywords in digital marketing cannot be over emphasized. To get good high rated keywords, use Uber suggest and Google keyword AdWords planner. These are great tools to use.
Embedd in your content the Keyword that you have. Please note that Google are on the look out for keyword violators. Use only 2% of your keywords in the body of your contents.
No one knows for sure how keyword works. SEO experts only predict Google but don't actually know it a hundred percent.
Use keywords and quality contents so Google can rank your site.
2. USE ENGAGING VIDEOS
Don't despise Audiovisual learners. So many of us fall in this category. But don't just use videos, use the ones that can capture the customer's attention.
Friend, Optimize your videos. When you post a video of too much high quality, people may find it difficult to download especially those with bad networks.
Remember not just to use videos, use engaging videos.
3. BUILD YOUR LINK
Link building is key too. Google also check up on those sites with great backlinks. The higher your backlink, the higher your chances of having your site ranked.
Alert: Don't depend too much on backlinks. Depend on good and quality contents.
90% of online companies use contents for marketing and generate more than 3x profits than those that do not.
There are still other things you need to take care of when it comes to going digital in your business world. They include your brand, SEO, Sales and Customer relations.
1. BRAND
This is where the big boys play their games well. You should be able to know how to brand yourself and your small company. Branding itself is bigger than this little blog post. However, we shall give you some little tips.
• Use a single name in all your social media platforms.
• Leverage on your social media platforms. Learn to give help first.
• Learn your Business Elevation Pitch
• Read books on branding.
• Follow people in your niche and do similar things they are doing.
• Track your progress especially engagement on Social Media.
2. SEO
There are set rules you have to follow so your brand can be seen on Search Engines. They include
• Use original contents. Don't copy and paste other people's work.
• Don't use other people's pictures.
• Upload your videos somewhere else like YouTube, Instagram and so on. Posting videos on your website will lower the traffic.
• Work on getting back links
Alert! Of all SEO tactics, please make sure you write quality contents. I can say this over and over again.
3. CUSTOMER RELATIONS
Why do you always run to that ever smiling and warm hearted woman to buy candies instead of the the woman opposite her store?
Same reason should make you build up a very good site that is customer friendly. If customers don't like your site, they won't buy from you.
Also, after sales relations matters a lot. Little things like this matter the most in your digital marketing career.
Above all, be unique. There cannot be another business like yours.