TWITTER VS INSTAGRAM; WHICH IS THE BEST MARKETING TOOL?

The big question here is which one would be more useful in doing your business online. Social Media Marketing has taken a U-turn. From being a tool for socialization and checking up on friends and loved ones to becoming a very powerful Marketing weapon... As brutal as the Russian Sniper.

Twitter and Instagram have been part of the faces of Social Media Marketing. Both have a wide range of users and they also make a user's post go viral by the use of hashtags.

It is worthy of note that both tools are great but it depends on what you (the user) intend to use them for, your industry and your target audience.

OVERVIEW

Instagram is a very powerful photo sharing platform. It has great features such as stickers, filters and Instagram stories. 

Instagram was founded in 2010 and was bought by Facebook with a huge sum of $1 Billion. As we speak, Instagram is running to over a billion users. What a huge success!

Twitter on the other hand has been a very very powerful tool in the last five years but ever since Instagram reached her Apex, it defeated Twitter gradually. With Twitter, you can speak your mind in seconds without thinking of designing images.

PHOTO SHARING

Humans are majorly captured by what they see and watch moving. Little wonder we all can remember Jon Snow but can't correctly roll out Dalton's atomic Theories.

Instagram is a great photo sharing app. You will be wrong if you try to communicate on Instagram with captions. No, don't! Twitter has pictures but they are not as pronounced as Instagram.

Winner: Instagram

QUICK UPDATES

'Friend, did you hear of what Trump said two days ago concerning the World War III?' If I share this with you, where will you run to? Twitter and not instagram.

You can easily get updates on Twitter especially through a trending hashtag.

So, you can get updated on what is going on globally or locally around your marketing Niche on Twitter better than Instagram.

Winner: Twitter

CUSTOMER RELATIONS

The last thing every business owner should want to do is not keeping in touch with customers. That's pathetic!

Your customers need to see life in you now and then. They need to see how your products are used and how great your company is growing. How do you feel when you see a 'stay safe' AD from Coca-Cola? You feel great and you remember the soothening taste of the Cola.

This is what instagram provides. It will make it more appealing to the eyes than when posted on Twitter.

Winner: Instagram

ADVERTISING YOUR BUSINESS

A business owner needs to show his products and services to new people. He needs to spend money on Advertising so he can make more profit.

Oh yes! This is where Instagram comes in. Instagram Ads are one of the best things that can happen to your business especially when it's online.

Twitter will be a good way to promote yourself especially if you are a public figure but for promoting products, Instagram is King.

Winner: Instagram

Hey! I hope you enjoyed reading this. Let me know in the comment below if I forgot anything.

Stay safe!