EFFECTIVE LEADS GENERATION FOR BUSINESS GROWTH

Every business owner thinks of a way to grow his or her business. That is the beauty of entrepreneurship.

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One of the best ways to grow is by understanding the art and science of Leads generation for business growth.

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Leads Generation refers to a process a business owner undergoes to get new prospects who will likely buy from him by giving them incentives.

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Observe that I use the word 'BUY'

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By the above, I mean attracting the right kind of audience for your business that has the potentials of actually buying from you. (TAKE NOTE).

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Business owners should understand that increase in Leads generation equals increase in brand awareness.

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An increase in brand awareness in turn refers to an increase in sales. (This is what every business owner wants).

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So, tell me why you are still not generating leads.

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It would interest you to know that leads generation help you build strong relationships with prospects that can actually BUY from you.

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CJAY, HOW DO I START?

Everything that is good requires planning. Same with leads generation. You don't just wake up to say you want to generate leads.

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Egungun be careful. 😏

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You need to find out what you can give for FREE. It may be an ebook, a free course, a free service or a free consultation.

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You may say your business does not have anything to give out for FREE. You can try a questionnaire.

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Now, make sure as you are giving something out for free, you are collecting their contacts.

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Their contacts may be phone numbers or emails. For me, I prefer the former (phone numbers).

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The strategy I use is that once the leads are generated, I try to build long term relationships with 25% of them. Building relationships with all of them will be too stressful.

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PS: This is what works for me. Find yours

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Now that you have their contact info, you have to learn how to make them BUY from you.

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You generated the leads so you can sell to them. Always remember this.

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This is where you need a strong copywriting and sales closing skills. This skills are as important to business success and good food and exercise are to good health.

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Hey! I said you should sell to them. I didn't ask you to always bug them.

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Don't be an annoying sales person or else, you'll be hated.

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Sell, but not all the time. Once in a month or three months is okay. Again, it depends on your strategy.

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The best businesses don't achieve the greatest success. Those that achieve the greatest success are those who know these little things and put them into practice.

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CJAY, HOW DO I GET THESE PERSONS/LEADS?

I have always said it. You can get them from Facebook and Instagram promotions and even WhatsApp tv advertising.

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For me, I use WhatsApp tv for leads generation and Facebook ads for sales. Again, use what works best for you.

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CJAY, WHY DON'T YOU USE EMAILS? WHY DO YOU PREFER PHONE NUMBERS?

I don't know the country you are reading this blog post from right now but if you are in Nigeria, you should know people open their WhatsApp more than ten times In a day and emails are of less significance to many persons.

That's why I use phone numbers. It also aid direct and fast communication with my prospective customer.

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Finally, I don't want you to be a reader.

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I want you to be a doer.

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What three things did you gain from this post? Start using them NOW.

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Next time, should I write on how to sell on Instagram or how to sell on WhatsApp?

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