BUSINESS BLOGGING; Benefits of blogging for your small Business.
The purpose of this blog post is to show why you, as a business owner should leaverage on the blogging platform. Embrace business blogging.
According to lyfemarketing.com, 'A blog is a compilation of thoughts, facts and expert opinions relating to the business, industry or it's audience.' They went further to say 'a written piece of information living online and can be accessed by just anyone.'
Shane Mc Gregor viewed business blogging this way;
'One of the most effective ways to build brand awareness while providing relevant and useful content to your target audience is through consistent blogging'
You could blow up your business through a blog. All you have to do is to post helpful and quality content providing help consistently. Blogging is an inexpensive way to make your business grow.
Fact: 43% of business owners don't know what blogging is all about. Therefore, they don't blog to grow their business.
Recent studies shows that companies which blog does better in the market than companies that don't. A very good example of this is Apple. Before his passing away, Steve Jobs introduced blogging into their marketing strategy and as soon as a new product is manufactured, people troop in in their numbers to get it. This is still helping the company grow up till this day even after the passing away of the great founder and CEO.
Below, we have been able to highlight some benefits of Business Blogging. This should give you some reasons to start Blogging as a business owner of you haven't started already.
1. BUSINESS BLOGGING DEVELOPS AND STRENGHTENS RELATIONSHIPS BETWEEN EXISTING AND NEW CUSTOMERS.
Relationships are the lifewire of businesses. One of the best ways to make old and new customers trust you is to always provide tips that are very helpful to them without asking for their money in return.
Try to do this in a different way and engage your audience.
Build trust with your customers before selling products to them by establishing and building relationships with them.
Uber and Airbnb use this secret. This is why they were able to boost their companies using by blogging. You can do same.
2. BUSINESS BLOGGING CONNECTS PEOPLE TO YOUR BUSINESS.
One of the most important ways to grow your business is by making people aware of your brand.
Blogging will open the eyes of other people and make them see clearly what you do and how you can help them. It will open to them the vision and personality of your company.
Remember that brand awareness is very important in marketing. This will make you get exposure and visibility.
An example of a company that did this is Gillette. They moved from promoting their products on local newspapers and radios to running a blog that gives tips about shaving. This has made the difference for their company.
3. BUSINESS BLOGGING ESTABLISHES YOUR BUSINESS AS AN INDUSTRY THOUGHT LEADER
There is a unique way in which being good differs from being great. Great things are easily recognized and they leave you in awe.
Think of a blog as a way to make your business great. It is going to make people trust you and see you as an expert in your niche.
It will make people see you as a very 'valuable' person and you know what that means - an experienced thought leader in your field.
This will give you great conversion rates and more money in your bank account.
Successful companies consistently publish blog articles to pitch themselves as industry leaders.
Insurance companies does this a lot.
4. BUSINESS BLOGGING GIVES YOU A BOOST IN SEARCH ENGINE OPTIMIZATION
All website owners are battling to rank on Google. Sometimes I ask myself how websites without great SEO manage to get Customers.
Search Engines prefer new and useful content. What you need to do is to create new and very useful content. That's all! This will ensure you provide Google content that they can index.
SEO will make your business more visible than that of your competition in Search Engine Result Pages, SERP.
Insurance Companies once again are best at this. Try and search for what to do when your house is razed by fire and the first three articles you will see are from insurance companies.
5. BUSINESS BLOGGING CREATES OPPORTUNITIES FOR SHARING
What this means that if you consistently write helpful posts around things related to your business, other people read what you do and then share on their social media platforms to other friends.
This can create an avenue for your post to go viral like the Australian Wild Fire. It can lead to viral traffic which can in turn lead to exponential market growth.
Most customers are on your blog not because they want to buy something but because they want to get valuable information. Once they see how valuable the information is, they might decide to share. This should be enough motivation to create as much valuable information as possible.
CONCLUSION
The growth of a business is all that matters to the owner. If Amazon doesn't grow, Jeff will be bothered. If your business does not grow, you should be bothered.
We have looked at the reasons why you need to run a blog for your small business.
You can always reach out to us if you don't know where to start from. We are here to help.
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